# Paula Rúpolo

> Paula Rúpolo Berach is a marketing leader, entrepreneur, and creative based in Barcelona. Co-founder of QUIXOTIC (quixotic.energy), an EnergyTech SaaS platform. Background in Graphic Design and Art Direction. 12+ years leading marketing and growth for startups and scale-ups, with over 13M in revenue generated. Speaker, mentor, and occasional writer on growth strategy, design thinking, and the intersection of creativity and data.

Brazilian with Mediterranean heritage. Started her first company in 2012. Has held CMO and Head of Marketing roles at D2C and B2B SaaS companies before co-founding QUIXOTIC in 2021. Education spans ESADE (Communication & Influence), Columbia Business School (Digital Business Strategy), IDEP Barcelona (Photography), and SENAC (B.A. in Graphic Design). Featured in Fast Company, AdWeek, and El País. Speaker at App Growth Summit and SpeakHer Virtual Summit. Specializes in building marketing departments from zero to seven figures, with a focus on outdoors and EnergyTech.

## Professional Profile

- [Marketing](https://paularupolo.com/marketing): Professional overview covering growth strategy, performance marketing, CRM/automation, SEO, brand building, and team leadership for startups and scale-ups.
- [About Me](https://paularupolo.com/about-me/): Background, education (ESADE, Columbia Business School, IDEP, SENAC), press features, and career timeline.
- [Book a Call](https://paularupolo.com/book-call/): Contact form for speaking, mentoring, or professional inquiries.

## Creative Work

- [Creative Portfolio](https://paularupolo.com/creative/): Art direction, experimental photography, graphic design, and hybrid visual projects.
- [Cromatism](https://paularupolo.com/portfolio/cromatism/): Art direction project exploring color and visual identity.
- [Hidden Landscapes](https://paularupolo.com/portfolio/hidden-landscapes/): Photography series.

## Writing

- [The AI Marketing Paradox](https://paularupolo.com/marketing/the-ai-marketing-paradox/): How AI is reshaping marketing as a profession and the uncomfortable truths practitioners face.
- [Media Mix Modeling at AGS Barcelona 2024](https://paularupolo.com/marketing/media-mix-modeling-app-growth-summit/): Panel moderation on media mix modeling at App Growth Summit Barcelona.
- [On the Intersection of Design and Marketing](https://paularupolo.com/marketing/intersection-design-marketing/): How design thinking helped a startup growth-hack through investment.
- [On the Psychology of Colors & Virality](https://paularupolo.com/design/psychology-color-virality/): Analysis of brand color swapping that went viral, featured in Fast Company and AdWeek.
- [Mentoring for Meaningful Connections](https://paularupolo.com/inspiration/growth-mentoring-for-meaningful-connections/): Reflections on using experience for growth through mentoring.

## Connect

- [LinkedIn](https://www.linkedin.com/in/paularupolo/)
- [Behance](https://www.behance.net/paularupolo)

## Last Updated

2026-05